PROJECT BRIEF

to create a campaign for Sterkinekor as well as a social issue within South Africa. In this case, it was underprivileged individuals with visual impairments who could not afford glasses. I was apart of the concept development, ideation and video executions aspect of this group project.

excecutions

Stills

services

Concept

some scenes are meant to be seen.

Changing how people with sight see people without sight, Letting them see life through their eyes. changing their frame of reference

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Campaign VIDEO

Main Title

Objective

Move people to open their eyes to a reality they didn't understand before, to evoke an emotion in them and leave a lasting impression, to inspire them to take action even if it is outside of the campaign.

This campaign aims to increase awareness of Vision Mission, a social organisation connected to Ster-kinekor that assists with visual impairment in South Africa.

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Case study VIDEO

Main Title

LIAM LTTON

Email: liam.litton@gmail.com

Phone: 083 786 8946